La influencia de las tic y la innovación en el rendimiento de las pymes de Aguascalientes: una evidencia empírica

Gonzalo Maldonado Guzmán

Resumen


El nuevo ambiente de los negocios exige a las organizaciones un redireccionamiento en sus estrategias, para adecuarlas al nuevo entorno empresarial que presenta un mercado cada vez más globalizado y competitivo. Así, las tecnologías de la información y comunicación (tic) y la innovación surgen como dos elementos esenciales que deben ser incorporados en las estrategias empresariales, y son dos factores que permiten mejorar el rendimiento de las empresas, principalmente de las pymes. En este sentido, este estudio con una muestra de 400 empresas analiza los efectos de las  tic y la innovación en el rendimiento de las pymes de Aguascalientes. Los resultados obtenidos muestran, por un lado, que las tic ejercen un efecto positivo en la innovación de las empresas y, por otro, tanto las tic como la innovación ejercen un efecto positivo en el rendimiento de las pymes.


Palabras clave


tic, innovación, rendimiento, pymes.

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Referencias


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MERCADOS y Negocios, Año 20, No. 40, (julio-diciembre, 2019), es una publicación semestral editada por la Universidad de Guadalajara, a través del Departamento de Mercadotecnia y Negocios Internacionales, del Centro Universitario de Ciencias Económico Administrativas (CUCEA). Con domicilio en Periférico Norte 799, módulo G-306, núcleo Los Belenes, Zapopan, Jalisco, México, C.P. 45100., Telefono 33-3770-3343 ext. 25068, http://www.revistascientificas.udg.mx/index.php/MYN, correo electrónico: revistamercadosynegocios@cucea.udg.mx. Editor responsable: José Sánchez Gutiérrez. Reservas de Derechos al Uso Exclusivo 04-2016-111115025800-203, ISSN electrónico: 2594-0163, otorgados por el Instituto Nacional del Derecho de Autor. Responsable de la última actualización de este número: Departamento de Mercadotecnia y Negocios Internacionales del Centro Universitario de Ciencias Económico Administrativas (CUCEA), con domicilio en Periférico Norte 799, módulo G-306, núcleo Los Belenes, Zapopan, Jalisco, México, C.P. 45100, por Tania Elena González Alvarado. Fecha de la última modificación enero de 2019, con un tiraje de un ejemplar.

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